Showing 1 - 4 of 4
While corporate partnerships with major sports organizations are growing at an increasing rate, marketers have had difficulty in assessing the value of such partnerships. The current study addresses this valuation dilemma by employing event study analysis. Using stock return data, I examine the...
Persistent link: https://www.econbiz.de/10009430098
Increasingly Malaysian property and construction firms are seeking to work internationally. Firms enter international markets through various strategies and typically property and construction professionals rely on developing various forms of cooperative and collaborative arrangements. The...
Persistent link: https://www.econbiz.de/10009483700
The global construction environment offers stakeholders a range of opportunities but is characterised by a high level of risks and uncertainty. Internationalisation is a relatively new field of research in the AEC sector and past research has largely focused on explaining the behaviour of the...
Persistent link: https://www.econbiz.de/10009484109
This paper reports the findings of a research project which was aimed at developing and promoting a greater understanding of the uniqueness of successful Australian-Malaysian partnerships and joint ventures undertaken on complex multi-partner mega construction projects. The aim of the...
Persistent link: https://www.econbiz.de/10009484110