A quantity-dependent hedonic model is used tostudy consumers’ actual purchases of cured ham, recordedthrough scanner in Spain, between April 2003 and March2004. A Zero Inflated Negative Binomial (ZIB) model isapplied because of the high proportion of zero purchase-valuesand the finding of...

The overall acceptability of 202 consumers has beenanalysed by ANOVA, multiple means comparison, clusteranalysis and internal preference mapping (MDPREF). Threeclusters are found with different preference criteria. Theseclusters can also be characterized according to actual purchasebehaviour,...

Consumer’s preferences for cured ham are investigated with conjoint analysis. A mixed rank-ordered logitmodel which allows the investigation for heterogeneous preferences and its sources is estimated. In particular, weanalyse to what extent consumers’ socio-demographic traits affect their...

RESUMENEn este artículo se examinan las preferencias declaradas de los consumidores hacia las nueces, mediante un experimento de eleccion, con un doble objetivo: primero, identificar los atributos más relevantes para el consumidor a la hora de adquirir este fruto y, segundo, estimar las...