Australia`s electric power industry (EPI) is undergoing major restructuring. This restructuring includes commercialization of state-owned electric organization through privatization and through corporatization into separate governmental business units; structural unbundling of generation,...

This paper explores the concept of the experience economy as a basis for management and marketing strategies in regions which are heavily dependent on visitors. These regions face challenges from the trend towards ‘recommoditisation’ of services, where consumers make decisions solely on...