This study aims to analyze the influence of dynamic pricing and dynamic bundling on the unfairness pricing perception which ultimately determines the level of general authority in buying a product / service. 340 respondents were made as samples after going through the screening process. The...

Wynn and Coolidge [2004] have hypothesized that one of the key reasons why the Homo Sapiens progressed to being modern man while the Neanderthal man didn’t, is that the former developed through innovation (from artefacts to advanced hunting methods) while the latter has left no trace of such...

The Net Present Value maximizing model shows fallacies and inconsistencies that may be easily unmasked by performing a cognitive analysis of the decision-making process implied by the maximization problem. The model may be conveniently rescued if the maximizing version of the criterion is shunt...

The Net Present Value maximizing model shows fallacies and inconsistencies that may be easily unmasked by performing a cognitive analysis of the decision-making process implied by the maximization problem. The model may be conveniently rescued if the maximizing version of the criterion is shunt...

TThe Net Present Value maximizing model has a respectable ancestry and is considered by most scholars a theoretically sound decision model. In real-life applications, decision makers use the NPV rule, but apply a subjectively determined hurdle rate, as opposed to the “correct” opportunity...

TThe Net Present Value maximizing model has a respectable ancestry and is considered by most scholars a theoretically sound decision model. In real-life applications, decision makers use the NPV rule, but apply a subjectively determined hurdle rate, as opposed to the “correct” opportunity...

Finding, measuring and capturing market opportunities in emerging countries are critical tasks for multinational con- sumer goods companies. Central to these tasks is the need to collect and analyze income distribution data within a globally coherent framework and to move beyond income metrics...

In the current context, globalization involves awareness and action / reaction reporting of all social, political and economic level to the movement for creating unified market both regional and global. Globalization means the process by which distances between countries and continents including...

Tourism is characterized for being a sector that has been highlighted as one of the activities with greatest potential for expansion on a global scale. For its growth potential and for being a product that can only be consumed in loco, tourism accepts the prominence role of being a strategy for...

In today´s digital 21st century, almost all businesses face intense competition from competitors all around the globe. There are no borders and business area for the all companies is almost unlimited. As the main supports of mentioned fact are globalization and ICT´s development. Influences...