E-commerce personalization has emerged as a critical capability for online retailers to drive engagement and conversions by delivering relevant content and experiences tailored to each customer's preferences. This study presents a comprehensive analysis of how a leading UK e-commerce platform...

Il turismo coinvolge fasce sempre più ampie e differenziate della popolazione. Il turismo di massa sembra sempre più perdere terreno, mentre si affermano forme di turismo altamente personalizzate in grado di valorizzare al massimo il tempo dedicato alla vacanza, che lo fa appaga non solo sul...

We study Israel’s “price rounding regulation” of January 1, 2014, which outlawed non-0-ending prices, forcing retailers to round 9-ending prices, which in many stores comprised 60%+ of all prices. The regulation’s goals were to eliminate (1) the rounding tax—the extra amount consumers...

This research investigates digital consumer behavior in e-commerce through a comparative case study of Amazon and Temu's customer purchase decision-making processes in the UK and USA. As e-commerce continues to revolutionize retail landscapes, understanding the nuances of consumer behavior...

This research examines the impact of TikTok content types (humour, music, employee, storytelling, animations, information, slideshow, sketch, sound, promotion, product, photo, reviews) on TikTok’s engagement rate, performance and followers. The study was conducted within the frame of a...

Wynn and Coolidge [2004] have hypothesized that one of the key reasons why the Homo Sapiens progressed to being modern man while the Neanderthal man didn’t, is that the former developed through innovation (from artefacts to advanced hunting methods) while the latter has left no trace of such...

A majority of organized brick-and-mortar lifestyle retailers in India believe that the brick-and-mortar retailing model ensures economies of scale as they keep opening new stores. Having more stores might help retailers to gain product sourcing advantages in addition to generating additional...

In the current context, globalization involves awareness and action / reaction reporting of all social, political and economic level to the movement for creating unified market both regional and global. Globalization means the process by which distances between countries and continents including...

We offer new evidence on the link between price points and price rigidity using two datasets. One is a large weekly transaction price dataset, covering 29 product categories over an eight-year period from a large U.S. supermarket chain. The other is from the Internet, and includes daily prices...

The topic was selected after giving consideration to the modern environment and the use of media by advertisers for attention purposes of their products. It was also observed that the number of channels especially in the electronic media have also geometrically increased over the last two...