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Tegtmeyer, Jan C. - 2004

Gegenstand dieser Arbeit ist die Betrachtung der Reputation eines Unternehmens aus ?konomischer Sicht. Die … Unternehmensreputation. Die Reputation wird hier mit einem betriebswirtschaftlichen Kosten-Nutzen Kalk?l betrachtet. Nur mit einer Reputation … wird.Die Genese der ?konomischen Reputation erfolgt durch den Reputationstr?ger, d.h. im Unternehmen. Um die Werttreiber …

Persistent link: https://www.econbiz.de/10009484796

Marketing di prodotto e strategie di branding nel turismo

Grasso, Filippo; Schilirò, Daniele - 2024

Il turismo coinvolge fasce sempre più ampie e differenziate della popolazione. Il turismo di massa sembra sempre più perdere terreno, mentre si affermano forme di turismo altamente personalizzate in grado di valorizzare al massimo il tempo dedicato alla vacanza, che lo fa appaga non solo sul...

Persistent link: https://www.econbiz.de/10015213547

Do consumers make too much effort to save on cheap items and too little to save on expensive items? experimental results and implications for business strategy

Azar, Ofer H. - 2009

The article presents an experiment that illustrates a behavior that I denote “relative thinking.” Subjects in the experiment revealed the minimal price difference for which they were willing to spend 20 minutes and go to a cheaper store. Five different goods and nine different prices were...

Persistent link: https://www.econbiz.de/10015220516

Effect of Power Supply on the performance of Small and Medium Size Enterprises: A comparative analysis between SMEs in Tema and the Northern part of Ghana

Nyanzu, Frederick; Adarkwah, Josephine - 2016

Electricity provision in Ghana has been marred by low generation, poor supply, and frequent power outages. The situation compels firms to adopt strategies to cope with this poor public supply of power for their business. To this end, this study analyses the effect of power supply on the...

Persistent link: https://www.econbiz.de/10015259852

Retail Pricing Format and Rigidity of Regular Prices

Ray, Sourav; Snir, Avichai; Levy, Daniel - 2021

We study different notions of sale and regular prices, and their variability with store pricing-formats. We use data from three large stores with different pricing-formats (EDLP/Hi-Lo/Hybrid) that are located within 1-km radius. Importantly, the data contain both the actual transaction prices...

Persistent link: https://www.econbiz.de/10015261248

Priorities for the Italian Cultural Firms

Besana, Angela - 2008

Strategy and management are becoming priorities for the survival and growth of Italian Cultural Firms. After a decade of advantageous legislation – from several acts regarding cultural foundations to fiscal acts concerning tax incentives for private sponsors – Italian Cultural Firm are...

Persistent link: https://www.econbiz.de/10015266010

Effect of Power Supply on the performance of Small and Medium Size Enterprises: A comparative analysis between SMEs in Tema and the Northern part of Ghana

Nyanzu, Frederick; Adarkwah, Josephine - 2016

Electricity provision in Ghana has been marred by low generation, poor supply and frequent power outages. The situation compel firms to adopt strategies to cope with this poor public supply of power for their business. To this end, this study analysed the effect of power supply on the...

Persistent link: https://www.econbiz.de/10015253321

Word of mouth: How upward social comparisons influence the sharing of consumption experiences

Suárez Vázquez, Ana; Dub, Li; del Río Lanza, Ana Belén - 2020

An outcome of upward social comparisons that has been largely overlooked is its effect on non-transactional behaviours (i.e. word of mouth). Previous research has identified three different emotional reactions to upward social comparisons: admiration, benign envy and malicious envy. Despite the...

Persistent link: https://www.econbiz.de/10015213088

Rational Organizational Structure: For Brick-and-Mortar Lifestyle Retailers in India to Overcome Diseconomies of Scale and Protect Firm’s Sustainability (ROLS-b)

H. R., Ganesha; Aithal, Sreeramana - 2020

A majority of organized brick-and-mortar lifestyle retailers in India believe that the brick-and-mortar retailing model ensures economies of scale as they keep opening new stores. Having more stores might help retailers to gain product sourcing advantages in addition to generating additional...

Persistent link: https://www.econbiz.de/10015216229

The social responsibility of retailers and small and medium suppliers in international supply chains

Pepe, Cosetta; Musso, Fabio; Risso, Mario - 2010

This paper presents an overview of corporate social responsibility (CSR) drivers within retailers’ supply chains, following a multiple perspective of the different players involved. The study is focused on the relationship between European retailers and small-medium enterprises in the food...

Persistent link: https://www.econbiz.de/10015243792