This paper empirically examines factors influencing consumers' evaluation and adoption intention of really new products. Combining construal level theory with literature on new product evaluation and adoption, we found an asymmetry in the conditional importance of benefit and cost, both as...

We consider estimating the variance of a general U-statistic when it is used as an unbiased estimator of the parameter of interesttheta=E(K) where K is the kernel function. Long established results demonstrate the asymptotic normality of U-statistics and their asymptotic variance under...