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What evidence exists on the value of formal planning for strategic decision-making in marketing? This paper reviews the evidence. This includes two tests of face validity. First, we use the market test: Are formal procedures used for marketing planning? Next, we examine expert prescriptions:...
Persistent link: https://www.econbiz.de/10015257628
The 1990 Clean Air Act Amendments stipulated gasoline content requirements for metropolitan areas with air pollution levels above predetermined federal thresholds. The legislation led to exogenous changes in the type of gasoline required for sale across U.S. metropolitan areas. This paper uses a...
Persistent link: https://www.econbiz.de/10009446213
My dissertation comprises three essays that theoretically and empirically investigate three managerial relevant issues in new product development.In the first essay, our focus is to develop a methodology that allows manufacturers to account for the impact of channel acceptance in new product...
Persistent link: https://www.econbiz.de/10009450750
The paper develops an approach for analyzing the dynamics of a nonlinear time series that is represented by a nonparametric estimate of its one-step ahead conditional density. The approach entails examination of conditional moment profiles corresponding to certain shocks; a conditional moment...
Persistent link: https://www.econbiz.de/10009475493
We model decisions to apply for a job or admission, attend an audition, or run for office as costly entry in contests where the outcomes solely depend on entrants' talent or ability. Player ability is privately known and players generically differ in commonly-known characteristics such as...
Persistent link: https://www.econbiz.de/10015266769