The article presents an experiment that illustrates a behavior that I denote “relative thinking.” Subjects in the experiment revealed the minimal price difference for which they were willing to spend 20 minutes and go to a cheaper store. Five different goods and nine different prices were...

The Italian cultural industry is now marching on an innovative supply chain, whose main pattern consists in a new utility perception and consumption behaviours on the demand side and a strong vocation to invest in communication and public relations on the supply side. The content of this paper...

Food consumption patterns are rapidly changing nowadays as a result of environmental issues, concern about the nutritional value of food and health issues. Issues such as quality and safety in food attract consumer interest in organic food that is free from pesticides and chemical residues...

A survey was undertaken in 7 counties in Kenya covering a total of 300 rabbit farmers. Another 100 non rabbit keeping farmers was similarly interviewed for comparison purposes. Questions on the survey instrument sought to identify consumption patterns of rabbit meat among the sample farmers....

The field of behavioral economics is one of the fastest-growing fields in economics in recent years. Not long ago this was a small field, but over the last decade or so, the field gained more recognition, and today it seems clear that psychological motivations and biases affect economic behavior...

This paper investigates the extent to which media coverage on organic dairy issues influences consumers’ willingness to pay (WTP) for the organic attribute of milk. We find that news with contents most often viewed as negative toward organic dairy are more powerful in decreasing consumers’...

The study conducted in the northern parts of Tamil Nadu has analysed the consumers’ consumption pattern and the factors moderating consumption of functional dairy foods (FDFs) based on the data collected from 220 respondents (160 consumers and 60 sale points). The study has used tabular and...

Il turismo coinvolge fasce sempre più ampie e differenziate della popolazione. Il turismo di massa sembra sempre più perdere terreno, mentre si affermano forme di turismo altamente personalizzate in grado di valorizzare al massimo il tempo dedicato alla vacanza, che lo fa appaga non solo sul...

Electricity provision in Ghana has been marred by low generation, poor supply, and frequent power outages. The situation compels firms to adopt strategies to cope with this poor public supply of power for their business. To this end, this study analyses the effect of power supply on the...

We study different notions of sale and regular prices, and their variability with store pricing-formats. We use data from three large stores with different pricing-formats (EDLP/Hi-Lo/Hybrid) that are located within 1-km radius. Importantly, the data contain both the actual transaction prices...