Companies face difficult decisions regarding their management of business relationships; how much resource should they commit, when and with whom? The decisions managers make about these issues provide a ‘frame’ for their business relationships and thus a structure for their surrounding...

In seeking to understand relationships between smaller suppliers and larger customers, there is a growing interest in examining the characteristics of asymmetry in relationships. However, there is a paucity of research that looks at the consequences of size asymmetry for smaller suppliers....