In this research, we provide a comprehensive examination regarding outsourcing policies and decisions by conducting a systematic analysis from macro to micro level. At the macro level, we utilize a BOCR-based (Benefit, Opportunity, Cost, Risk) Analytical Network Process (ANP) model to find the...

Theoretical and empirical evidence suggest that in many markets with standards competition, network effects make the strong grow stronger and can “tip” the market toward a single, winner-take-all standard. We hypothesize, however, that this sort of standards-induced market dominance may be...

Both theoretical and empirical evidence suggest that, in markets with standards competition, strong network effects can make the strong grow stronger and even "tip" the market towards a single, winner-take-all standard. We theorize that the presence of conversion technologies will reduce the...

This study examines the advertising appeals delivered, and the cultural values reflected in Chinese advertisements in newspaper and on TV. It proved that the most frequently used advertising appeals are 'technological', 'status', 'enjoyment', 'vain', 'natural', and 'healthy' for print ads,...