Die Arbeit untersucht die Strategiealternativen (Kosten-, Produktführerschaft, Kundenpartnerschaft) von Paketdienstleistern und trägt zur Umsetzung der optimalen Strategie bei. Im theoretischen Teil der Arbeit werden die drei Erfolgsfaktoren (Kultur, Struktur und Managementsystem), die...

Supply Chains mit hohen Absatzrisiken sind gekennzeichnet durch kurze Verkaufszyklen, einen hohen Anteil an Impulsk?ufen, eine schwer prognostizierbare Nachfrage, eine hohe zeitliche und r?umliche Verf?gbarkeit der Produkte, lange Durchlaufzeiten und eine hohe Variantenanzahl. Insbesondere...

This paper discusses how a manufacturer and its retailers interact with each other in order to optimizetheir individual net profits by adjusting product marketing (advertising and pricing) and inventory policiesin an information-asymmetric VMI (vendor managed inventory) supply chain. The...

The supply chain management discipline suggests that information sharing is paramount when attempting to achieve cost reductions and quality improvements. In many cases, the traditional accounting data used to support strategic decisions reflect inaccurate supply chain costs. This research...

Effective supply chain management gains much attention from industry and academia because it helps firms across a supply chain to reduce cost and improve customer service level efficiently. Focusing on one of the key challenges of the supply chains, namely, demand uncertainty, this dissertation...

Which form of exchange governance performs better in a dynamic environment? This remains an unanswered question in the transaction cost analysis (TCA) and relational exchange literatures. Some researchers purport that transactional governance provides superior performance by providing firms the...

Marketing scholars question the ability of the 4Ps to explain higher order phenomena in modern marketing. Scholars contend that marketing's historical framework, based in product centric economic theory, constrains the 4Ps ability to form a foundation for a general theory of marketing. The focus...

While organizational behaviourists have largely adopted a three-component conceptualisation of attitudinal commitment, marketers continue exclusively to apply one- or two-component models. In this paper, the reliability and validity of one-, two- and three-component models of commitment are...

This thesis studies inventory control with risk of major supply chain disruptions, specifically border closures and congestion. We first investigate an inventory system in which the probability distributions of order leadtimes are dependent on the state of an exogenous Markov process; we will...

To date, closed form optimal solutions for stocking levels in arborescent multiechelon inventory systems have not been obtained. These problems exhibit the joint difficulties of requiring an allocation policy as well as a stocking policy, and the multidimensional nature of their state space...