The case examines the impressive growth of tourism in Cuba. It analyzes tourism development in a society striving to navigate its way economically amid numerous social and political challenges. The Cuban experiment with tourism is a short-term mega success. However, it is highly uncertain...

Tourism is a promise and destinations communicate the credibility of that promise by means of destination brands. Branding has become a key tool for tourism destinations to make explicit the complexity of experiences to be expected by tourists visiting a destination. This paper provides a...

This paper explores issues and challenges in the adoption of e-learning in hospitality education, with special reference to Singapore. Hospitality being a ‘high-touch’ profession and many hospitality related skills being largely intangible, there has been significant industry resistance in...

Advertising is a huge worldwide industry growing in importance due to the high penetration rate through mainstream media channels and the internet, reflecting social values worldwide. While the standardization versus localization debate has quite matured in the case of traditional advertising,...

Advertising is a huge worldwide industry growing in importance due to the high penetration rate through mainstream media channels and the internet, reflecting social values worldwide. While the standardization versus localization debate has quite matured in the case of traditional advertising,...

The tourism sector is gaining increased importance for the economic development of countries around the world. The purpose of this paper is to give a theoretical overview of the classical and contemporary business strategies that can be implemented in a more or less modified form by tourism...

The influence of global processes on economic development is reflected in the intensity of tourist streams and in the development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs to an international chain to analyse the...

The paper presents aspects of financial stability of Romania and effective functioning of financial sector in Romania. Romania is one of the post- Communist countries achieving tremendous growth and development despite problems of European economies. Financial sector is one of the several...

The tourism industry is unlike any other because, instead of a product, you are selling a place and all the things it has to offer. You are competing with the entire world every time you promote tourism in a given destination, and this high level of competition demands a creative and unique...

The aim of this paper is to analyze the concept of Public Private Partnership in Beijing cultural tourism. According to some experts, an important reason why cultural tourism PPP is difficult to land lies in the government's lack of predictability of its own affordability. For the government,...