Concerns about the homogenization of accounting research have been expressed over an extended period of time. To understand the factors sustaining the persistence and spread of homogeneity we draw on Sewell’s (1992) development of Giddens (1976, 1979, 1981, 1984) ‘duality of structure’....

This chapter is about Dick Hubbard and the business he founded and continues to own - Hubbard Foods (Hubbards). It is based on wide-ranging interviews and site visits that formed part of a larger study. The chapter is focused on how Hubbards builds and implements strategy and the use of...