Online advertisements are increasingly becoming an attractive channel for advertising. Pricing for online ads has evolved over time, and different auction-based policies are employed by website publishers to sell online ads. In this paper, we analyze, under different scenarios, the following...

Several major websites offer hybrid auctions that allow advertisers tobid on a per-impression or a per-click basis. We present the firstanalysis of this hybrid advertising auction setting. The conventionalwisdom is that brand advertisers (e.g. Coca-Cola) will bid perimpression, while direct...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.

Paper presented to the ISOneWorld Conference, March 31st - April 1st 2005, Las Vegas, Nevada.

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Online Information Review, published by and copyright Emerald Group Publishing Ltd.

Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Marketing Intelligence & Planning, published by and copyright Emerald Group Publishing Ltd.

Business-to-Business International Internet Marketing (B2B IIM) has emerged as one of the key drivers in sustaining an organisation's competitive advantage. Market entry and communication via the Internet have affected the dynamics and traditional process in B2B commerce. The critical question...

Color poster with text, charts, and diagrams.

Šis darbas apima internetinės rinkodaros algoritmų apžvalgą ir pritaikymą verslui naudingose internetiniuose projektuose, palaikančiuose įmonės verslo ir organizacinius procesus ar sudarant konkurencingus produktus. Darbo pagrindas remiasi internetinės rinkodaros algoritmų pritaikymu...

Vystantis technologijoms, vis didesnę savo laiko dalį visuomenės nariai praleidžia virtualioje erdvėje. Todėl internetinė rinkodara įgyja vis didenę svarbą. Internetinė rinkodara – tai ne tik tradicinė rinkodara, perkelta į virtualią erdvę. Internetas rinkodarai suteikia daug...