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The notion of savvy consumers increasingly appears in the e-marketing and e-management literatures, usually in discussions about the importance of consumer-centricity. A synthesis of the literature identifies six broad characteristics of these savvy consumers: they are enabled by competencies in...
Persistent link: https://www.econbiz.de/10009462961
Magistro baigiamajame darbe išanalizuota ir įvertinta komunikacijos industrijų veikla šiuolaikinio verslo sąlygomis, elektorinio verslo veiksniai ir galimybės minėtosioms industrijoms bei pateiktos rekomendacijos dėl elektroninio verslo galimybių šioms industrijoms. Žinių ekonomikos,...
Persistent link: https://www.econbiz.de/10009478651
Advertising is a huge worldwide industry growing in importance due to the high penetration rate through mainstream media channels and the internet, reflecting social values worldwide. While the standardization versus localization debate has quite matured in the case of traditional advertising,...
Persistent link: https://www.econbiz.de/10011437122
The growing awareness of firms about the deployment of information and communications technology continued to stimulate competitive advantage for them in the marketplace. This study investigated the numerous information and communications technologies deployed for products marketing in the...
Persistent link: https://www.econbiz.de/10011534767
Purpose - The purpose of this study is to analyze the effect of e-marketing adoption strategy on export performance of SMEs in Pakistan. The mediating effect of marketing activities on the relationship between e-marketing adoption and export performance is also...
Persistent link: https://www.econbiz.de/10011724061
Advertising is a huge worldwide industry growing in importance due to the high penetration rate through mainstream media channels and the internet, reflecting social values worldwide. While the standardization versus localization debate has quite matured in the case of traditional advertising,...
Persistent link: https://www.econbiz.de/10015336174
The growing awareness of firms about the deployment of information and communications technology continued to stimulate competitive advantage for them in the marketplace. This study investigated the numerous information and communications technologies deployed for products marketing in the...
Persistent link: https://www.econbiz.de/10015336539
E-commerce personalization has emerged as a critical capability for online retailers to drive engagement and conversions by delivering relevant content and experiences tailored to each customer's preferences. This study presents a comprehensive analysis of how a leading UK e-commerce platform...
Persistent link: https://www.econbiz.de/10015213321
In an ever-changing environment, technological progress is at the frontline. Through European-funded projects, research is conducted in various fields, aiming to tackle Europe’s biggest challenges in various sectors. In the course of materializing these new advancements, exploitable outcomes...
Persistent link: https://www.econbiz.de/10015213542
While the banking sector has long been at the forefront of risk management practices, other service industries often lag behind. This disparity is particularly evident in sectors where value-oriented management is crucial for maintaining competitiveness. This article focuses on the development...
Persistent link: https://www.econbiz.de/10015213586