This paper analyzes the role of heterogeneity and forward-lookingexpectations in the diffusion of network technologies. Using a detaileddataset on the adoption of a new videoconferencing technology within afirm, we estimate a structural model of technology adoption andcommunications choice. We...

Each search term put into a search engine produces a separate set ofresults. Correspondingly, each of the sets of ads displayed alongsidethe results is priced using a separate auction. We investigate how bidsfor these context-based ads depends on the difficulty of making a match.This contrasts...

This paper asks how much the strength of network effects depends on thestability and structure of the underlying social network. I answer thisusing extensive microdata on all potential adopters of a firm's internalvideo-messaging system and their subsequent video-messaging. This firm'sNew York...

This paper highlights how the provision of information about userparticipation can serve as a strategic marketing tool for firms seekingto grow two-sided exchange networks. A two-sided exchange network is abusiness model (such as Ebay or Craiglist) where revenue is generatedfrom persuading...

This paper investigates how internet users' perception of control overtheir personal information affects how likely they are to click ononline advertising. The paper uses data from a randomized fieldexperiment that examined the relative effectiveness of personalizing adcopy to mesh with existing...