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The motion picture industry is an exciting industry which generates not only well-known stars but also billions of dollars in revenue every year. A movie release typically goes through three stages: theater, home video, and TV. Its theatrical release is the most high-profile stage, and has...
Persistent link: https://www.econbiz.de/10009438756
(cont.) provides explanations as to when and how incorporating them into advertising deals can be profitable. We argue that using these pricing models appropriately can give both the publisher and the advertiser proper incentives to make non-contractible efforts that may improve the...
Persistent link: https://www.econbiz.de/10009433175
We present a framework and empirical estimates that quantify the economic impact of increased product variety made available through electronic markets. Recent research has focused on the effect of increased competition on Internet market efficiency. While these efficiency gains significantly...
Persistent link: https://www.econbiz.de/10009441091