Table of contents Neo-classical reengeneering: Returning to the promise of process in the post-Internet economy M. De Kegel and M. McDonald Towards an integrative framework for software architecture R. Maes and G. Dedene Component based development. From dinosaurs to small, adaptive,...

In this paper, we try to validate existing theory on and develop additional insight into repeat-purchase behavior in a direct marketing setting by means of an illuminating case study. The case involves the detection and qualification of the most relevant RFM (Recency, Frequency and Monetary)...