This study develops an alternative way of identifying the heterogeneity of WTP estimates for product attributes. The alternative approach combines mixed logit models with a latent segmentation method (MLS). First, the combined MLS approach estimates a mixed logit model and retrieve individual...

Economists are challenged to account for the influence of cultural norms and expectations on economic behavior. Recent experimental economic evidence suggests culture significantly affects certain economic behavior. It is not clear, however, how pervasive culture's influence is on multiple...

During recent decades the number of obese adult Americans increased from 15% to 31%. The objective of this dissertation is to investigate the effects of food price and income changes on body weight in an effort to determine how a high-calorie food tax, a low-calorie food subsidy, and/or income...

In this paper, we review the recent advances in the literature of experimental auctions and provide practical advice and guidelines for researchers. We focus on issues related to randomization to treatment and causal identification of treatment effects, on design issues such as selection between...

We explore the effect of different presentation formats on elicitation of risk preferences using a popular probability-varying task (Holt and Laury, 2002} and a payoff-varying task (Drichoutis and Lusk, 2016). The presentation formats use horizontal bars that vary either the width or height of...

A relative increase in demand for quality can have one of two potentially countervailing effects: it can cause substitution of one quality for another and/or it might expand overall demand by bringing new consumers into the market. This article investigates demand expansion and substitution...

Despite the significant rise in obesity in the U.S., economic research on obesity is still in its infancy. This paper employs a microeconomic approach to investigate the effects of price and income changes on weight in an effort to determine how a high-calorie food tax, a low-calorie food...

Consumers reveal preferences for fresh beef attributes through their retail beef purchases. Hedonic pricing methods were used to estimate the value consumers place on observable characteristics of fresh beef products, especially on retail beef brands. Primary data were collected from 65 randomly...

This paper analyses the role of agro-systems preservation on making food choices. Itemploys the “Calibrate Auction-Conjoint Valuation method” (CACM), which relateshypothetical conjoint valuation of product attributes with real market behavior using realeconomic incentives. The paper also...

A wide array of food safety scares and breakdowns have led to loss of consumer confidence in the quality and safety of beef products. To counteract such concerns, firms and regulators have the ability to utilize brands or labels to signal quality. Utilizing a mail survey in France, Germany, and...