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The postmodern consumer often finds authenticity in communities of consumption including those that are based around a focal brand. Two means through which authenticity can be achieved are an individual authenticating act or a collective authoritative performance. Using this dual lens, the...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009428511
This article investigates whether sectoral entrepreneurship by ethnic minorities is held back by network disconnection. Popular interest in localized production and consumption often gets offered up as an antidote to rapidly globalizing markets. However, fractures between local production and...
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009428509