Regulation (EC) No 1924/2006, 20 December 2006, requires functional foods manufacturers operating in Europe to provide evidence that the health claims reported on the packaging are truthful. However, most applications reviewed by the European Food Safety Authority (EFSA) have been rejected,...

Wal-Mart, the largest retailer worldwide, has been suspected of exercising market power over input providers, both merchandise suppliers and workers. However, in spite of a growing body of literature investigating the beneficialeconomic impact of the company through its price-lowering effect,...

Despite the significant interest shown by academics as to investigating the market of functionalfoods, little empirical research has used market data to infer on the characteristics of functional foods’consumers via demand analysis. Using a discrete choice (nested-logit) model and scanner data...