This paper reports the findings of a study, which employed a contingency, export-entrepreneurial approach to investigate the critical influences on export venture creation among a sample of Nigerian small firms. Responding to the repeated calls in the literature for multi-disciplinary research...

Introduction: In this paper we consider the estimation of earnings equations for individuals who are either self employed or are in paid employment, and who are assumed to have freely chosen their employment status. The key aspect of the available data is that we do not observe an individual's...

Portfolio entrepreneurship can be an important small business growth strategy, particularly in sectors where economies of scale can be achieved at a relatively low level. This paper reports results of a survey examining the role of farms in the creation of new businesses in rural areas. Three...

The purpose of this paper is to explore the role of internal marketing in influencing corporate culture. The need for organisations to focus on human resources towards developing a marketing orientation is well recognised. The tactics for achieving this objective, however, have yet to be proven....

Peter Drucker in 1954 said that there are two distinguishing features of the business: marketing and innovation. In the very first edition of the Journal of Marketing Management, Keith Blois examined the influence of customers and competitors in the new product development process, concluding...

Purpose of the paper This paper addresses labour market insularity in the context of a specific sub-sector of healthcare management, that of catering and facilities. The paper is set in the context of growing public interest in the non-clinical environment of hospitals and other healthcare...

The cultural logic of consumer resistance is our subject. The object of inquiry is a virtual community of car enthusiasts and a series of online discussions of bricolage in the empirical setting of car modification. We open an analytical window on a variety of everyday practices that...

The central idea of the workshop was to facilitate a debate on interpretive research from a critical point of view. Interpretive research concentrates on socio-cultural, experiential, symbolic and ideological aspects of consumption and generates different, highly fragmented approaches presenting...

This paper aims to illuminate how consumers engage with celebrity chefs as marketing objects and their cookbooks as marketing communications. Based upon narrative analysis of qualitative data it suggest that celebrity chefs are acting as brands, that consumers clearly understand and engage with...

When you set up a business in or expand into a new territory within the EU, you will find yourself in a jurisdiction where, in practice, the basis on which you conduct business can be completely different from your home market. Business Insights: Europe will allow you to know ahead of time what...