The location of the main Spanish fruit and vegetable production areas in the southern Mediterranean region and their dependence on road transport hinder the exporting activity in this area. The growth of transport costs and future scenarios with constrictions, for example green taxes and land...

The contemporary media narratives frequently exhibit significant contradictions due to the influence of diverse interests. In this context, the framing of information assumes critical importance in shaping consumer opinions, necessitating a comprehensive examination of its management. This...

The use of the term affinity has been gradually spreading in several disciplines from multiple viewpoints. Among all these approaches, the concept of consumer affinity, which explains how consumers’ positive dispositions toward a particular foreign country affect their purchase decisions of...

Research background: Anti-consumption practices, in particular consumers’ reluctance to buy (RTB) foreign products, are increasingly common in today’s globalised and interconnected markets. This phenomenon is accentuated by the impact of negative consumer dispositions (e.g., animosity or...

Purpose: The following research has been conducted with the purpose of reviewing the literature on image crises in the food industry as well as providing a diachronic analysis to distinguish between the varying types of crises that played a critical role in the horticultural sector in recent...

The objective of this study is to find new options for the promotion of intermodality, based on short sea shipping, as applied to perishable products. At present, most of the transport is carried out by refrigerated trucks. In theory, this change would have positive effects on the environment...

Purpose: The following research has been conducted with the purpose of reviewing the literature on image crises in the food industry as well as providing a diachronic analysis to distinguish between the varying types of crises that played a critical role in the horticultural sector in recent...

Purpose - Consumer affinity may be a key factor in overcoming ethnocentric barriers and promoting a favourable attitude towards specific foreign countries and their products. However, progress in knowledge of this concept in international marketing literature has suffered from a lack of...

The contemporary media narratives frequently exhibit significant contradictions due to the influence of diverse interests. In this context, the framing of information assumes critical importance in shaping consumer opinions, necessitating a comprehensive examination of its management. This...

This article analyzes the temporal programming of sales for a horticultural marketing company, e.g., a cooperative. The empirical study references the European tomato market, where most of the production is sold through the retail channel dominated by large distribution chains. We study the...