China has become a synonym for future business growth. It is the business nirvana of the 21st century (Chung 2004). As a major emerging market, China offers many companies great potential in their future growth. China's economic growth has been consistently double digits for the past two...

Purpose : The purpose of this paper is to examine the explanatory power of internationalisation theory for service firms internationalising into China. Design/Methodology/Approach : Interviews were conducted with Australian based 23 service businesses that had entered China. Internationalisation...

This paper indentifies a main barrier when doing business with China, the cultural gap, and provides the strategies that companies can use when entering the Chinese market. This empirical study examined 40 Australian organisations in their activities when entering the Chinese market. Alarmingly...