Using an experimental research design, this study investigates the influence of customer perceptions of corporate social responsibility (CSR) on customer attitudes (loyalty, trust and commitment) and behavioral intentions (patronage intentions, switching intentions and word of mouth). Focusing...

Service consumptions often involve sharing the service environment with other consumers. Despite the prevalent presence of other consumers in service settings, research in other consumers is sporadic. The global objective of this dissertation is to examine consumers emotional responses to...

Given the extremely competitive nature of the current global service industry, the transition from merely satisfying customers to delighting customers has become a strategic objective for many service firms. As previous studies have reported, many service organizations pleasantly surprise their...

The purpose of this study is to evaluate six different ICE estimates and two traditional asset pricing model estimates with regard to their predictive ability for the lodging industry. Six implied cost of equity capital estimates use six different versions of equity valuation models. They are:...

The objectives of this study were to examine a conceptual model of information disclose and customer loyalty with respect to the sensitive level of information, perceived control, privacy concern, and perceived value of a loyalty. Data for the study were collected using an online survey...

Factors that would affect customization process satisfaction were rarely examined to date. In this study, I investigated the effects of choice variety and specification type on consumers responses (process satisfaction, perceived control, regret, and frustration) to the customization process in...