Purpose - This paper presents findings from an SME case study situated in the computer games industry, the youngest and fastest growing of the new digital industries. The study examines changing people management practices as the case company undergoes industry-typical strategic change to embark...

The concept of ?strategic dalliances?? defined as non-committal relationships that companies can ?dip in and out of,? or dally with, while simultaneously maintaining longer-term strategic partnerships with other firms and suppliers ? has emerged as a promising strategy by which organizations can...