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E-commerce personalization has emerged as a critical capability for online retailers to drive engagement and conversions by delivering relevant content and experiences tailored to each customer's preferences. This study presents a comprehensive analysis of how a leading UK e-commerce platform...
Persistent link: https://www.econbiz.de/10015213321
, understanding the nuances of consumer behavior within digital environments is critical for businesses aiming to optimize marketing …
Persistent link: https://www.econbiz.de/10015214685
Despite the growing interest in digital influencers as a brand communication tool in recent years, much remains to be explored to understand how they can build a bond with their followers that shapes their perceptions and behaviors towards the endorsed brands. This study aims to determine how...
Persistent link: https://www.econbiz.de/10015214708
Despite the current relevance of social media influencers in brand communication strategies, questions remain about the factors that determine their influential power and how this power affects follower behaviour. This research examines the role of emotional attachment and perceived information...
Persistent link: https://www.econbiz.de/10015214720
Despite the growing interest in digital influencers as a brand communication tool in recent years, much remains to be explored to understand how they can build a bond with their followers that shapes their perceptions and behaviors towards the endorsed brands. This study aims to determine how...
Persistent link: https://www.econbiz.de/10015214750
the transformation, applications, benefits, and concerns of Artificial Intelligence (AI) in the new era of marketing. The …
Persistent link: https://www.econbiz.de/10015214854
After the publication of the results of the Advertising Research Foundation’s Copy Research Validity Project, ad liking has been extensively used as copy test predictor of campaign’s performance. Less favourable findings have been recently presented on the basis of its delayed effects. This...
Persistent link: https://www.econbiz.de/10015214857
The Design represents an innovative work of art. Chairs, spoons, teapots could be an example of designed arts. Creativity and daily utility, they both “evolve in” arts. Design Museums are often collections of famous designers, stylists and firms. The supply chain of brands could find an...
Persistent link: https://www.econbiz.de/10015215020
deliverable of a single department/function that is widely and erroneously tagged as Marketing Department. This belief is …, Psychology, Social Psychology, Anthropology, Marketing and so on) is not entirely applicable that could be adopted to suit …
Persistent link: https://www.econbiz.de/10015216227
, paradigms, and areas of study (Economics, Business Law, Market Penetration, Business Strategy, Marketing and so on) is not …
Persistent link: https://www.econbiz.de/10015216228