Thomas Friedman exhorts us to imagine the future [1] ? we urge marketers to invent the future, to learn the future faster, and to deliver the future earlier. Marketers are asked to develop scenarios about emerging technologies such as broadband wireless but more often than not have no education...

This case study uses two storytelling methods for analysis ? an advanced hermeneutic framework and an extended form of decision systems analysis (DSA) incorporating cognitive mapping ? to explore the strategic thought in building a software house around a philosophy of ?best practice?...

The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened -including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making. This article...

Purpose ? The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why it happened ?including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher) sense-making....