The popularity of social media has led to many brands using platforms such as Facebook for marketing communications, typically whereby brands post content (text, images, and/or videos) on their social media pages for their consumer “fans” to see and, hopefully, engage with. Despite the...

As mobile phones continue to rapidly expand around the world, marketers are seeking to better understand the impact these devices have on consumer outcomes. One common but understudied area is how mobile phones may influence in-store behaviors. Although prior research has investigated the many...

There is now considerable evidence supporting the view that codon usage is frequently under selection for translational accuracy. There are, however, multiple forms of inaccuracy (missense, premature termination, and frameshifting errors) and pinpointing a particular error process behind...

The purpose of this paper is to investigate franchisees' perception of the value of quality service in the franchise system. Two dimensions, perceived importance and perceived gaps of the quality of the franchise system, form the anchors of a proposed 2 x 2 franchise system quality(FSQ) matrix....

Although information technology investments in business organizations are growing rapidly, IT executives in business organizations have great difficulties in justifying increasing IT spending and in measuring the benefits of these investments. This research study aims to investigate current...

Growth in IT outsourcing is expected to remain high in the coming years as there have been widespread market claims that IT outsourcing can reduce firms' costs by over 30 percent. The scope and range of IT outsourcing services are also increasing, as evidenced by the promotion of ASP...

Large organizations have invested substantial financial resources ininformation technology (IT) over the last few decades. However, many organizationshave discovered that they have not yet fully reaped the B2BEC benefits from their IT investments. A model of IT evaluation management is proposed...