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Market orientation and accounting information - a product-level study
Inglis, Robert M. - 2005
organization-wide information and action on customers and competitors. In accounting, research into ‘strategic management …
Persistent link: https://www.econbiz.de/10009465896
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Retail Image As Seen Through Consumers' Eyes: studying international retail image through consumer photographs of stores
Burt, Steven Leslie; Johansson, U.; Thelander, Å. - 2007
The aim of this paper is to explore how retail store image is perceived by consumers from different cultural backgrounds and with different degrees of awareness and experience of the retailer. The subject is IKEA, a retailer recognized as having a global approach to the markets in which it...
Persistent link: https://www.econbiz.de/10009465915
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Perceived Value, Personality and Behavioural Intention of Electronic Brand Customers In Nairobi County, Kenya
Kibos, Kiprop Eric - 2019
be attributed to their focus on immediate brand sales with minimal focus on customers’ individual personalities and value … intention of electronic brand customers. The specific objectives of the study were to establish the: effect of customer … customers perceive logistic and relationship value and behavioral intention of electronic brand customers. The study was guided …
Persistent link: https://www.econbiz.de/10012136663
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Der Einfluss des Country-of-Origin Effekts im Vergleich zu anderen Faktoren auf die Kaufabsicht und Markenpräferenz in der Produktgruppe PKW
Gerhold, Christine - 2009
, auf das Kaufverhalten potentieller PKW-Käufer hat. Spezielles Augenmerk liegt dabei auf dem Wissen der Konsumenten über …
Persistent link: https://www.econbiz.de/10009480944
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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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NEUROMARKETING FEATURES
Išoraitė, Margarita - 2021
Article analyze concept neuromarketing, it advantages and disadvantages. The goal of every business is to meet the … needs of consumers, so neuromarketing is very important in helping to get to know the consumer better. Neuromarketing does …
Persistent link: https://www.econbiz.de/10012426803
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AN EYE TRACKER ANALYSIS OF THE INFLUENCE OF APPLICANT ATTRACTIVENESS ON EMPLOYEE RECRUITMENT PROCESS: A NEUROMARKETING STUDY
BOZ, Hakan; YILMAZ, Özer - 2017
Tourism sector is one of the largest service sectors in the world economy both in terms of revenues and the numbers of tourists involved. One of the structural problems in the Turkish tourism industry is the high level of labour turnover. This study aims to explore the role and influence of...
Persistent link: https://www.econbiz.de/10011617962
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NEUROMARKETING FEATURES
Išoraitė, Margarita - 2021
Article analyze concept neuromarketing, it advantages and disadvantages. The goal of every business is to meet the … needs of consumers, so neuromarketing is very important in helping to get to know the consumer better. Neuromarketing does …
Persistent link: https://www.econbiz.de/10015335810
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AN EYE TRACKER ANALYSIS OF THE INFLUENCE OF APPLICANT ATTRACTIVENESS ON EMPLOYEE RECRUITMENT PROCESS: A NEUROMARKETING STUDY
BOZ, Hakan; YILMAZ, Özer - 2017
Tourism sector is one of the largest service sectors in the world economy both in terms of revenues and the numbers of tourists involved. One of the structural problems in the Turkish tourism industry is the high level of labour turnover. This study aims to explore the role and influence of...
Persistent link: https://www.econbiz.de/10015336486
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Women customers in pubs: still a business opportunity
Pratten, John D.; Lovatt, Christopher J. - 2007
discussions with licensees, retired licensees and older pub customers, to collect their reflections on the industry. Findings …
Persistent link: https://www.econbiz.de/10009455092