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In this paper, the broad context for the study of emotional dissonance and its importance to marketing is set out. The relevant literature on emotional dissonance, its antecedents and outcomes are introduced together with the knowledge gap in the literature. The conceptual framework of emotional...
Persistent link: https://www.econbiz.de/10009475222
Key account management (KAM) is a rapidly growing area of interest in business-to-business marketing. However, unnoticed by marketing, a quiet revolution hastaken place in supply chain management (SCM), where the traditional emphasis onleast-cost transactions has given way to a focus on...
Persistent link: https://www.econbiz.de/10009463069
Established in 1988, the Shingo Prize for Operational Excellence recognises organisations in the USA, Mexico and Canada …
Persistent link: https://www.econbiz.de/10009459022
effect). This study has practical implications for regulators, corporations and investors, both in the USA and abroad. …
Persistent link: https://www.econbiz.de/10009459069
Offshore outsourcing continues to gain prominence as the printing industrystrides into the future. With different segments of the industry looking at reducingcosts and, in exchange providing value-added services, more companies turntowards outsourcing services offshore as a solution. Although it...
Persistent link: https://www.econbiz.de/10009459219
, salespeople and some of their customers develop close relationships that are akin to friendships. Evidence from social psychology … information. This paper reports on the results of a study of salespeople's assessments of their personal acquaintance with … customers and friends in a financial services setting. The results indicate that salespeople do not classify customers as …
Persistent link: https://www.econbiz.de/10009483882
Purpose: The research objective of this paper is to study the broad context of emotional labor and dissonance and its importance to service marketing. This knowledge would provide a better understanding of the factors that contribute to job performance and job satisfaction amongst high contact...
Persistent link: https://www.econbiz.de/10009475225
Strategic human resource management (SHRM) theory is predicated on the assumption that effective human resource management (HRM) processes have the capacity to contribute significantly to organizational effectiveness, expressed in terms of productivity, flexibility, effectiveness, efficiency,...
Persistent link: https://www.econbiz.de/10009481560
The main thrust of this research is to measure the relative technical efficiency of the six (6) colleges of San Pedro College from school year 2004-2014. The technical efficiency of the academic units can be derived based on its ability to produce the optimum number of output (number of research...
Persistent link: https://www.econbiz.de/10011920559
This manuscript delves into the multifaceted aspects of employee performance management in digital and virtual enterprises, aiming to contribute to the existing literature in this domain. Through a comprehensive review of relevant research, employing a systematic approach, this study identifies...
Persistent link: https://www.econbiz.de/10014337751