Ferrier, Peyton Michael - 2004
programs in the 1990's. Between 1975 and 1999, beef demand fell by 66% (Marsh, 2003) and its share of the overall meat market … fell from 48% to 32%. Along with changing consumer preferences and heightened health consciousness, poor quality assurance … has been offered as a reason for the decline. Certification programs provide producers a new way to differentiate and …