Realizing product customization as ‘just a mouse click away’ is the ultimate dream of many organizations and customers. To date though, mass customization is generally delivered through standardized products or custom-assembly of standardized components – often neglecting the product...

This dissertation is concerned with decision making in retail operations management. Specifically, we focus on pricing, variety, and inventory decisions, which are at the interface of the marketing and operations functions of a retail firm. We consider two problems that relate to two major types...