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Assessing the Effect of the Relationship Marketing on the Customers’ Loyalty in the Public and Private Banks of the Qom Province: A Case Study of Public and Private Banks of the Qom Province
Jandaghi, Gholamreza; Omidinia, Somayeh; Matin, Hasan Zarei - 2013
Competition intensity in market places and perceiving the importance of the customers’ retention for organizations has declined them to develop and maintain long-term relations with the costumers. According to marketing scholars, relationship marketing is the best strategy for this purpose. In...
Persistent link: https://www.econbiz.de/10011315486
Cover Image
Assessing the Effect of the Relationship Marketing on the Customers’ Loyalty in the Public and Private Banks of the Qom Province: A Case Study of Public and Private Banks of the Qom Province
Jandaghi, Gholamreza; Omidinia, Somayeh; Matin, Hasan Zarei - 2013
Competition intensity in market places and perceiving the importance of the customers’ retention for organizations has declined them to develop and maintain long-term relations with the costumers. According to marketing scholars, relationship marketing is the best strategy for this purpose. In...
Persistent link: https://www.econbiz.de/10011531829