This thesis identifies and evaluates the marketing-planningpractices of British industrialgoods companies operatinginternationally, and examines the validity of the widespreadbelief that formalisedmarketing planningfacilitates success.Part I defines the theoretical framework formarketing...

The latter part of the 20th century saw the lean production paradigm positively impact many market sectors ranging from automotive through to construction. In particular, there is much evidence to suggest that level scheduling combined with the elimination of muda has successfully delivered a...

The drive towards more efficient supply networks during recent years has resulted in these networks becoming more vulnerable to disruption. Supply-chain vulnerability can be defined as an exposure to serious disturbance, arising from risks within the supply-chain as well as risks external to the...

Purpose – An underlying principle of supply chain management is to establish control of the end‐to‐end process in order to create a seamless flow of goods. The basic idea is that variability is detrimental to performance as it causes cost in the form of stock‐outs, poor capacity...

Purpose The purpose of this paper is to provide an update to the Supply Chain Volatility Index (SCVI), and expand on prior work by presenting a conceptual framework illustrating how firms can deal with persistent volatility, the ensuing risk and mitigate the cost implications for their supply...