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This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty … loyalty. The service quality had a positive and significant effect on tourists loyalty. Tourist satisfaction had a positive … marketing mix had a positive and significant effect on tourists satisfaction. The service quality had a positive and significant …
Persistent link: https://www.econbiz.de/10015336254
) with service satisfaction and loyalty are examined. Results indicate that the reliability aspect of service quality is … strongly related to satisfaction and loyalty in the stockbrokerage industry, while the assurance aspect of service quality …. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS …
Persistent link: https://www.econbiz.de/10009484549
' satisfaction with the achievement of the strategic objectives and the subjective measure is a perceptual measure. The data for this …
Persistent link: https://www.econbiz.de/10009475216
Topicality of the theme: wide spectrum of factors conditions the quality of tourism quality: presentation of … experienced service quality? The aim of the paper: to survey client service quality of travel agency net in the point of view of … consumer. The tasks of the paper:1. To perform the analysis of service quality conceptions. 2. To analyze service quality …
Persistent link: https://www.econbiz.de/10009478337
The problem analyzed in bachelor thesis is how to increase the business clients’ loyalty of UAB „Gedimex“. The aim of … increasing business clients‘ loyalty for UAB „Gedimex“.The paper is divided into three main parts. The first part of the paper … business clients’ loyalty. These propositions are provided in reference to the analysis of the external market and internal …
Persistent link: https://www.econbiz.de/10009479153
of the thesis is to submit measures of customer satisfaction and loyalty increase of UAB „Palink“ CENTO supermarket … order to improve customer satisfaction.UAB „Palink“ CENTO supermarket should offer wider and better quality product …It is important to create the contingent of loyal customers and to form positive attitude to the loyalty benefit when …
Persistent link: https://www.econbiz.de/10009479314
. While prior research shows that satisfaction is positively related to loyalty and word of mouth and negatively related to …-firm alliances, how strategic alliances impact consumer value, satisfaction, and customer post-purchase behavior have yet to be … strategic alliances. The dissertation also contributes to the satisfaction literature. Scholars in this area have traditionally …
Persistent link: https://www.econbiz.de/10009431067
While reward programs have been widely used as a means to engender customer loyalty, it is not clear if the ends are …
Persistent link: https://www.econbiz.de/10009448874
quality, and brand loyalty on the students’ satisfaction and how far the effects of satisfaction on their loyalty BlackBerry …, brand association, brand perceived quality, and brand loyalty jointly and significantly affect on the students’ satisfaction … satisfaction, and loyalty.The method used in this study is a survey approach, the type of research is quantitative descriptive, and …
Persistent link: https://www.econbiz.de/10009464280
satisfaction had significant influence on loyalty.The variables of services, quality of products, and price were able to explain … services, quality of products, and price on the students’ satisfaction and to what extent the influence of satisfaction on … loyalty. The aim of this research was to know and to analyze the influence of services, quality of products, and price on the …
Persistent link: https://www.econbiz.de/10009464507