Global brands and the building of brand equity in one of the most innovative business sectors, for the personal computer market, are examined within the context of the phenomenal growth of the IT industry. Research issues concerning data collection, timing and measures of brand performance for...

This paper draws upon four case studies to examine characteristics, entrepreneurial motivations and access to finance of black and minority ethnic (BME) graduates in the UK. We find that BME graduates starting a business are motivated by a desire to “do better”, and rely heavily on personal...