This paper aims to identify consumer preference for tea drinking products in Taiwan by applying conjoint analysis and investigate whether health claims as attributes would influence consumer’s choice behavior. From 1 July to 31 August 2005, 620 consumers of tea drinking products participated...

Despite wetlands being amongst the Earth’s most productive ecosystems, they have been degraded and lost at an unprecedented rate globally, especially throughout the last century. In recognition of the importance of the crucial ecological functions and economic benefits they provide,...

Die vorliegende Arbeit besteht aus vier Aufsätzen, die sich mit der Modellierung von Markenwahlverhalten und Markentreue beschäftigen. Der erste Aufsatz gibt eine Einführung in das Nested Logit Modell und weist auf die Existenz von zwei unterschiedlichen Spezifikationen hin. Das utility...

This paper reports the findings from a discrete choice experiment study designed to estimate the economic benefits associated with rural landscape improvements in Ireland. Using a mixed logit model, the panel nature of the dataset is exploited to retrieve willingness to payvalues for every...

Stated choice analysis is now a widely used and accepted methodology for exploringfood choice. In stated choice experiments respondents are asked to make a choice betweentwo or more alternatives, one of which typically takes the form of a ‘buy none’option. It is widely recognised that...

An elicitation format prevalently applied in DCE is to offer each respondent a sequenceof choice tasks containing more than two choice options. However, empirical evidenceindicates that repeated choice tasks influence choice behavior through institutionallearning, fatigue, value learning, and...

Data from a discrete choice experiment aimed at eliciting the demand for recreationalwalking trails on farmland in the Republic of Ireland is used to explore the consequences of misspecifying the cost coefficient. To enable straightforwardcalculation of WTP from the distributions of the...

We present research findings on consumers’ willingness to pay (WTP) for reductions in the level offoodborne health risks. The research addresses how such valuations are affected by the means of whichthe risk reduction is delivered and the methods of risk presentations used in choice tasks. In...