issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …‘s brand image using sensory marketing.Objectives:1. To analyze the theoretical aspects of sensory marketing revealing the … importance of strengthening a comany‘s brand image.2. To analyze customers‘ opinion about “Vytautas” brand image using reasearch …

Bachelor thesis topic: Building LNK brand differentiation. The purpose is to give recommendations on building LNK brand … marketing communications strategy and tactics, compared the key players – LNK and TV3 – and their brand attributes; identified … the main problem: LNK brand is not properly differentiated. To collect the required data, the empirical research was …

Relevance of the topic – the high familiarity of the brand name but negative it’s image is complicated situation for … for improving the image of the brand “Snaigė” in Lithuanian market. Tasks of the thesis: • To analyze the Lithuanian … empirical research of the image of brand “Snaigė”; • To provide managerial suggestions how to improve the image of the brand …

describe what characterizes the 'brand' phenomenon. A thorough look into history is crucial for a better understanding of the … missing. For instance there is not yet a thorough definition of the term brand. This paper therefore tries to holistically … found in early history in almost all highly developped civilizations. Many successful, seemingly 'modern' brands of today …

Purpose - When two 14-year-old New Zealand schoolgirls challenged the advertising claims of Ribena blackcurrant drink … international damage to an iconic brand. The purpose of this paper is to explore the case and identify lessons for future management … teenagers and unnecessarily severe damage to its brand and international reputation. Originality/value - By in-depth analysis of …

negating links to the corporate brand. …

of CD users. The focus of the model is the brand attitude of the user towards the e-retailer. Critical drivers of … corporate brand attitude are highlighted and shown to be e-interactivity and e-trust. It is suggested that companies striving to …