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Recently, in both marketing theory (academia) and practice (industry), the emphasis in relationship marketing has shifted to long term customer relationship management emphasizing customer retention or loyalty. This study has two main purposes: (1) to investigate the impacts of selected...
Persistent link: https://www.econbiz.de/10009477579
This paper reports one part of results of a qualitative study conducted in an information institute. By investigating how people creatively organize their information items in current hierarchical folder systems on computers, we try to identify what people need from current hierarchical folder...
Persistent link: https://www.econbiz.de/10009477901
We propose an asset pricing model with heterogeneous agents allocating capital to the stock and bond markets to optimize their portfolios, utilizing the dynamic interaction between the two markets. While some agents focus on the stock market and have more expertise in it, the others specialize...
Persistent link: https://www.econbiz.de/10015254262