these options, limit pricing (or entry deterring price), may be utilized prior to competitive entry. The second option …The price variable is among the most powerful instruments in the arsenal of the executives to achieve entry deterrence … objectives. There are two main pricing strategies that firms may use to defend against a competitive market entry. The first of …

An organisation’s approach to Pricing can be seen as a competency in the sense that it is a combination of skills …, behaviours and the application of knowledge. As the efficiency and effectiveness of pricing decisions improve, then a range of …This is an author version of an article which has been published in its definitive form as a Margin2 / Brunel Pricing …

gender differences with respect to the criterion of grocery product price within an Australian supermarket retail environment …. A stratified sample of 140 male and 140 female grocery shoppers was surveyed. Results showed that men considered price … price nvolvement, reported referencing shelf price to a lesser extent, and gave lesser consideration to promotional tactics …

price determination while, at the same time, (2) full-cost pricing is most commonly accepted pricing policy of construction … microeconomic theory provides a useful means of analysis, it offers little for the practice of pricing, which is much more closely …Neo-classical microeconomic theory has been suggested to offer (1) an appropriate analytical tool for construction …

promotions. The proposed analytical approach combines conventional wisdom of market basket analysis in a novel two … the same retailer and time period, we also have detailed information on price and other important marketing-mix variables …

characteristic of chaos theory, sensitive dependence on initial conditions (the butterfly effect) is at work in word of mouth. This … paper reviews word of mouth literature from a chaos/complexity theory perspective. Using a multiple case study approach, the … mouth proactively, and that it is an effective marketing tool for turbulent environments. Furthermore, chaos theory is shown …

seleccionado se debe a mérito y no a discriminación positiva ; We examine gender differences in career progression and promotions …

have received extensive attention in complete markets,there remain many open areas in the theory of incomplete markets. We … discontinuitiesof a certain function of the market parameters. In the second essay we price a claim,using the indifference valuation … methodology, in the model presented in the first section. Weappeal to the indifference pricing framework instead of the classic …