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alike as they will ultimately improve these stakeholder's chances of marketing effectively to this dynamic youth market. …
Persistent link: https://www.econbiz.de/10009457750
) quality, ii) efficiency, and iii) ownership.i) Quality of health care is the most important good of the health production … of competition on quality of care.ii) The health economy also merits attention because of its sheer size e.g. with … industrialised countries, approximately one third of health care expenditure is generated by inpatient care. For this reason …
Persistent link: https://www.econbiz.de/10009451161
a heretofore poorly-documented aspect of the burgeoning dietary supplements industry: network marketing. Network … marketing, exemplified by companies like Amway as well as a host of smaller, less well-known companies, operates within the so …-called "grey economy." Hawai'i ranks second in the nation in the percentage of network marketing distributors relative to its …
Persistent link: https://www.econbiz.de/10009451264
consumers’ past knowledge and affect of the brand through marketing of the sustainable product. Overall the study shows that …
Persistent link: https://www.econbiz.de/10009429398
The current study examines gender's differences on self-confidence, perceived quality, extrinsic attributes, perceived risk and purchase intentions of prototypical and me-too brands from a Generation Y perspective. A pen and paper survey was administered to 348 students at three Australian...
Persistent link: https://www.econbiz.de/10009434780
traditional marketing techniques that have been used for years by marketers.This study also suggests new strategies that marketers … will be able to use to better reach the Generation Y consumers. Marketers will be able to use experiential marketing to … product that helps them achieve it, experiential marketing can help the brand bond better with the consumer. Marketers also …
Persistent link: https://www.econbiz.de/10009463668
This study conducts a gap analysis on Generation Y (Gen Y) customer expectation and perception towards lifestyle hotels. In the result, 11 gaps between Gen Y customer expectation and perceptions on lifestyle hotels are identified. An Importance-Performance (I-P) map further demonstrates how...
Persistent link: https://www.econbiz.de/10009467993
marketers developing marketing strategies that target students. Qualitative research was used to identify the factors …
Persistent link: https://www.econbiz.de/10009447525
Entrepreneurship is now recognized as the fundamental economic basis for development of the country. It is considered as an active, determinant and orientated factor of the development of national economy.International business circles approach entrepreneurship as the driving force, aspiring...
Persistent link: https://www.econbiz.de/10011316229