The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

-funded media associated with China's accession to the World Trade Organisation (WTO). It argues that advertising services are an … impact of competition unleashed by internationalisation on key creative industries sectors, including media and advertising …. Two case studies illustrate the roles and limits of advertising in this complex process and, more broadly, in the …

This paper focuses on the theme of women entrepreneurs, business and gender in two transitional economies, namely … Nigeria and China. As the OECD Conferences on Women Entrepreneurs in Small and Medium Enterprises held in Paris in 1997 and … difficult(OECD, 1998, 2001). Should China and Nigeria follow a similar pattern to other societies during the development process …

Despite considerable research that has focused on the attributes associated with evaluating and selecting advertising … agencies, and an emerging body of literature emphasizing customer loyalty and retention, advertising agency … to gain a better understanding of business relationships. This is with specific reference to advertising agency …

.The advertising industry has been criticised for its slow empowerment advancement, which led to two parliamentary hearings in the … Advertising (ACA) gave full cooperation during the parliamentary hearings and has been a main driving force of transformation … within the advertising industry. The ACA’s dedication resulted in the Marketing, Advertising and Communication (MAC) sector …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …