This paper evaluates how brand loyalty may affect young status consumers' evaluation of diffusion brands for high …/low involvement fashion products. In particular, the positioning strategy of the type of diffusion brand names is investigated in this … quality and brand image evaluations compared to the parent brand. This indicates that sub-brands and nested brands may be …

quality, and brand loyalty on the students’ satisfaction and how far the effects of satisfaction on their loyalty BlackBerry …, brand association, brand perceived quality, and brand loyalty jointly and significantly affect on the students’ satisfaction … concludes that brand equity which consists of brand awareness, brand association, brand perceived quality, and brand loyalty …

This study investigates the customer-based brand equity of the major cellphone network service providers (Vodacom, MTN … covered the marketing environment of the major service providers. An extensive study of literature on branding, brand … management and brand equity measurement was undertaken.An empirical study was conducted. Telephone interviews were used for …

Considers the potential that retail loyalty card schemes offer for a more informed understanding of consumer behaviour …. With the widespread introduction of loyalty card schemes across the UK, Europe and North America, retailers now have the … opportunity to link detailed shopping pattern information to the individual consumer. Data gathered from loyalty card transactions …

issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …‘s brand image using sensory marketing.Objectives:1. To analyze the theoretical aspects of sensory marketing revealing the … importance of strengthening a comany‘s brand image.2. To analyze customers‘ opinion about “Vytautas” brand image using reasearch …

Bachelor thesis topic: Building LNK brand differentiation. The purpose is to give recommendations on building LNK brand … marketing communications strategy and tactics, compared the key players – LNK and TV3 – and their brand attributes; identified … the main problem: LNK brand is not properly differentiated. To collect the required data, the empirical research was …

Relevance of the topic – the high familiarity of the brand name but negative it’s image is complicated situation for … for improving the image of the brand “Snaigė” in Lithuanian market. Tasks of the thesis: • To analyze the Lithuanian … empirical research of the image of brand “Snaigė”; • To provide managerial suggestions how to improve the image of the brand …