Purpose – The purpose of this paper is to provide an overarching conceptual decision model that delineates the major issues and decisions associated with carbon regulations that will allow executives to better understand the potential regulatory schemes and implications that may be imposed in...

This paper evaluates the effectiveness of a paid advertising campaign on reducing the fatal accident rates in New Zealand using Poisson regression models. The campaign is aimed at changing attitudes towards dangerous driving by focusing on the dramatic consequences of such behaviour and uses a...

A manager's perception of industry structure (dynamism) has the potential to impact various organizational strategies and behaviors. This may be particularly so with regard to perceptions driving organizational learning orientations and innovation based marketing strategy. The position taken...

This study examines consumers’ classification of brands by origin, using culture-of-origin (COBO) as the cultural origin or heritage of the brand, and country-of-origin (COO) as the location (specific country) where products carrying the brand name are manufactured, are perceived to be...

Since the early 1990s the theoretical and practical issues associated with organizational capabilities have been a major research focus in marketing. However, there has been little focus simultaneously on industry environment and internal competitive capability development. A manager's...