A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The … examined how a variety of factors influence the consumption of certain products and brands. Studies have found for example …

and brand preferences are determined, and this influences the consumption patterns maintained throughout their lives …

Recent social spending inflation in China has led to its growth rate far exceeding that of income and other consumption … resulted consumption. However, our findings do not suggest that they are vehicles through which they could facilitate smoother … consumption against shocks. The result does not depend on how heterogeneous the shocks are. …

gender-based comparison of the perceived value of using a virtual consumption setting for purchasing. …Purpose ? This paper compares the experiential consumption values that motivate consumer choice to purchase online for … both male and female purchasers and non-purchasers. Design/methodology/approach ? Using the theory of consumption value the …

subjective and descriptive norms. The study further determines whether consumption characteristics ? product enjoyment and … study (n = 244) first augmented TPB with descriptive norm. A Singapore study (n = 415) followed up with how consumption … with consumption characteristics as moderators. The findings highlight the importance of considering different norms with …

organisations gain true value from the adoption and consumption of M-Business into their personal and working lives. Marketing to …

gender-based comparison of the perceived value of using a virtual consumption setting for purchasing. …Purpose – This paper compares the experiential consumption values that motivate consumer choice to purchase online for … both male and female purchasers and non-purchasers. Design/methodology/approach – Using the theory of consumption value the …