Narrow search
Showing 1 - 10 of 248
Cover Image
dargestellt am Beispiel von Existenzgründerinnen und Existenzgründern im Einzelhandel in den neuen Bundesländern
Panick, Veronika - 1999
Mit der Arbeit wird der Versuch unternommen, den Zusammenhängen von Biographie- und individuellen Lernprozessen nachzugehen. Dies erfolgt am Beispiel von acht ostdeutschen ExistenzgründerInnen, die sich nach der Wende in den neuen Bundesländern im Lebensmitteleinzelhandel selbständig gemacht...
Persistent link: https://www.econbiz.de/10009467098
Cover Image
KNOWLEDGE AND INFORMATION – NEW FACTORS OF PRODUCTION IN THE CONTEXT OF GLOBALIZATION
COCALIA (CRÄ‚CIUN), Mirela Alina - 2015
The present article has as a starting point the phenomenon of globalization, so debated worldwide today. Along this … work, we have tried offer a departure point, motivated of what the phenomenon of globalization means in economical context … globalization over the proper nations and the way in which the specific economical and geographic area is marked by the phenomenon …
Persistent link: https://www.econbiz.de/10011316283
Cover Image
KNOWLEDGE AND INFORMATION – NEW FACTORS OF PRODUCTION IN THE CONTEXT OF GLOBALIZATION
COCALIA (CRĂCIUN), Mirela Alina - 2015
The present article has as a starting point the phenomenon of globalization, so debated worldwide today. Along this … work, we have tried offer a departure point, motivated of what the phenomenon of globalization means in economical context …. Thus, we debate problems of major interest like: acceptances of the word “globalization”, multiple influences exerted by …
Persistent link: https://www.econbiz.de/10015336240
Cover Image
Standardized Marketing Strategies in Retailing? IKEA's marketing strategies in Sweden, the UK and China
Burt, Steven Leslie; Johansson, Ulf; Thelander, Asa - 2010
IKEA is often cited as an example of a “global” retailer which pursues a similar “standardized” approach in every market. This paper systematically assesses the degree of standardization (and adaptation) of four commonly identified retail marketing mix activities – merchandise,...
Persistent link: https://www.econbiz.de/10009465943
Cover Image
Retail Internationalization and Its Consequences on the Food Chain
Hanf, Jon Henrich; Dautzenberg, Kirsti - 2007
In order to meet with the obstacles of market saturation and the resulting cut-throat competitionin the home countries of most of the top food retailers, they use the chance to participate in theincreasing standard of living in Asia, South America and Central- and Eastern Europe. Thus,retail...
Persistent link: https://www.econbiz.de/10009443216
Cover Image
Is retailing really unique? Insights into retail internationalization using business theories
Hanf, Jon Henrich; Pall, Zsombor - 2009
Internationalization is one of the most important trends in retailing today. This process is not new, however hasaccelerated in the last two decades. It was less than 30 years ago that almost all of the world’s retail firms were purenational firms with a negligible share in foreign markets....
Persistent link: https://www.econbiz.de/10009445960
Cover Image
Upgrading the System of Innovation in Late-Industrialising Countries -The Role of Transnational Corporations in Thailand's Manufacturing Sector
Martin Berger - 2005
The objective of this thesis is to investigate the potential contribution of transnational corporations (TNC) to the upgrading of systems of innovation in late-industrialising countries. This study looks specifically at TNC-affiliierter in Thailand’s manufacturing sector and compares them with...
Persistent link: https://www.econbiz.de/10009429012
Cover Image
Innovation via Global Route: Proposing a Reference Model for Chances and Challenges of Global Innovation Processes
Tiwari, Rajnish; Buse, Stephan; Herstatt, Cornelius - 2007
essential tool to stimulate growth and enable firms to master the competition brought about by the forces of globalization. In … specific needs of targeted markets. All these developments are leading to the “globalization of innovation”. Based on recent …
Persistent link: https://www.econbiz.de/10009457680
Cover Image
Barriers to Innovation in SMEs: Can the Internationalization of R&D Mitigate their Effects?
Tiwari, Rajnish; Buse, Stephan - 2007
competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune … to the challenges that the globalization brings about. It is a remarkable, and in certain instances worrisome, situation … employment.However, opportunities presented by the globalization and the entwined, simultaneous pressure to innovate opens for …
Persistent link: https://www.econbiz.de/10009457681
Cover Image
Excellent target : Indian investment in Germany – recent developments and success factors
Tiwari, Rajnish; Herstatt, Cornelius - 2010
Indian firms lead the pack of emerging market investors in Germany, with about 188 subsidiaries providing employment to close to 23,500 people. This article provides an update on trends in Indian investment in Germany and examines the performance of Indian subsidiaries.
Persistent link: https://www.econbiz.de/10009457683