Eine hohe Informationsverfügbarkeit und sich schnell wandelnde Produkt- und Produktionstechnologien dominieren die Wettbewerbsumgebung des 21. Jahrhunderts. Neben der Senkung von Kosten entwickelt sich insbesondere die schnelle und individuelle Umsetzung von Kundenanforderungen in neue Produkte...

The Product Life Cycle (PLC) concept is a well-known marketing strategy and planning tool. The concept is based on a simple biological analogy of stages over a product's "life," which is intuitively appealing, but unfortunately has limited utility in practice. For such a prominent marketing...

Maximizing potential revenue and profitability performance continues to be a key objective for Direct Checks as the company’s core product - personal checks - moves through the decline stage of the product life cycle; and, the department with the most potential to positively impact the...

Due to increasing interest in sustainable development, today s engineer is often tasked with designing systems that are environmentally benign over their entire life cycles. Unfortunately, environmental assessments commonly suffer from significant uncertainty due to lack of information,...

Environmental costs of products are closely related to their environmental impacts incurred at all life cycle stages of a product. Life Cycle Assessment (LCA) and Life Cycle Costing (LCC) methods are often used to estimate these environmental costs and impacts. However, LCA analysis is known to...

Bucovina is a cultural landscape in the triangle bordered between the Ukraine, Romania and Moldova. Based on a theoretical planning approach in destination marketing management, Bucovina is to be regarded as a destination situated at the end of the involvement stage of the Tourism Area Life...

Probleme/Forschungsfragen:Ein stetiger Komplexitätsanstieg des Produktes und der Produktentwicklungsumgebung erschweren in Wertschöpfungspartnerschaften das Erreichen einer gemeinsamen Win-Win-Situation. Bei der frühen Erarbeitung der Produktauslegung oder im Rahmen der...

Die Relevanz der Konstruktionsweise von Gütern hat in den vergangenen Jahren verstärkte Beachtung in der ökonomischen Literatur gefunden. Insbesondere die Konsequenzen einer modularen Gestaltung von Produkten rückten dabei in den Vordergrund. Dabei wird meist davon ausgegangen, dass sich aus...

To achieve and maintain a superior competitive position, firms must develop market sensing capability—the ability to sense events and trends in markets ahead of competitors (Day 1994a). According to Day, in firms with superior market sensing capability, “the processes for gathering,...

This paper traces the new product development of Hyundai MotorCompany, Korea, which, since its foundation in 1967, has maintained theself reliance strategy, particularly in new product development. Businessstrategy of Hyundai contrasts sharply with other auto makers in developingcountries as...