The purpose of this paper is to introduce a new qualitative method that is theoretically underpinned by cognitive anthropology. This research strategy is introduced to further advance the understanding of complex green consumer behavior – in this case life-cycle analysis. This paper examines...

The paper maps out an alternative to a behavioural (economic) approach to business ethics. Special attention is paid to the fundamental philosophical principle that any moral ‘ought’ implies a practical ‘can’, which the paper interprets with regard to the economic viability of moral...

The paper reconstructs in economic terms Friedman’s theorem that the only social responsibility of firms is to increase their profits while staying within legal and ethical rules. A model of three levels of moral conduct is attributed to the firm: (1) self-interested engagement in the market...

The paper positions empirical views of Japanese managers in the groceries / retail sector with the novel theoretical tool called the ‘rationality of ends/market orientation-grid.’ The grid distinguishes different managerial predispositions, ranging from self-interested opportunism and...